At Concept we believe in doing more than just making a profit. It is our hope to find ways of using our platform and resources to better the lives of our employees, customers, and those around us. When one of our own, Shelley Becker, was diagnosed with Stage 3 breast cancer we wanted to make sure she had the support she so greatly deserves. She became the inspiration for our first annual “Fight United Against Cancer” 5K fundraiser where profits are split between an individual (75%) and a foundation (25%). 

Shelley Becker

With 29 years in the industry Shelley has the experience and knowledge to be considered one of the top in her field yet remains humble and hungry to learn more. She continues to show up for our customers and team daily while going through chemo. Shelley is the best of the best and we are so lucky to have her as part of our family.

Breast Cancer Research Foundation

The Breast Cancer Research Foundation is dedicated to ending breast cancer by advancing the world’s most promising research. This year, BCRF is the largest private funder of breast cancer research—and metastatic breast cancer research—worldwide and is the highest-rated breast cancer research organization in the country.

Check back soon to see who's joined the sponsorship squad.

In Honor Of

Greg Mankowski
Danny Valona
Shelley Morissey
Denise Silvernail
Juanita Finger


Check back soon to see photos of people in their gear / doing the run!